Independent dealership Fogg's Automotive has increased their organic reach, conversion rate and overall service center performance since launching with Adomatic.
Fogg's Automotive, an independent car dealership, was confronted with a significant online presence challenge. Their existing website, which was built on the WordPress platform with DealerInspire, had been slow and underperforming, significantly hampering their ability to attract and engage potential customers. The website's design lacked creativity, as it relied on a basic copy-and-paste template and offered zero design support. Additionally, the imagery used on the website was either oversized or not optimized for speed, resulting in a poor user experience.
Furthermore, the website contained numerous hidden template pages, making it difficult for users to navigate and find relevant information. The lack of customization options within the website's existing structure necessitated the use of multiple WordPress plugins, which not only failed to improve performance but also exacerbated the website's sluggishness.
In response to these challenges, Fogg's Automotive sought a comprehensive solution to transform their website into a high-performing, visually appealing, and user-friendly platform that could effectively showcase their inventory and services to potential customers. This solution addressed issues related to speed, design, navigation, and customization, ultimately improving their online presence and driving increased traffic and sales.
To address the challenges faced by Fogg's Automotive in the realm of their online presence, the dealership collaborated with Adomatic to execute a comprehensive website transformation. This effort culminated in a relaunched website that has reinvigorated their digital presence and enhanced their ability to attract and engage potential customers.
Adomatic began by crafting a new, captivating design that breathed fresh life into Fogg's Automotive's digital identity. The design overhaul included the creation of logo packages and the development of brand guidelines, ensuring a cohesive and professional brand image across the entire website.
In addition to the visual revamp, every page of the website was meticulously optimized for speed. This optimization not only improved the overall user experience but also had a positive impact on search engine rankings, driving more organic traffic to the site.
Custom functionality was introduced to the website, including enhanced user experiences for lead generation. Adomatic implemented stepper forms, making it easier for users to provide essential information and inquire about vehicles. This not only streamlined the lead generation process but also improved conversion rates.
A significant advancement in tracking capabilities was introduced, enabling individualized user tracking to measure the performance of paid media down to each vehicle sale. This data-driven approach allowed Fogg's Automotive to fine-tune their marketing efforts, ensuring a higher return on investment.
Furthermore, Adomatic ensured that 3rd party integrations were fully optimized. This included configuring Google Analytics 4, Facebook Pixel, and other integrations to provide valuable insights and data to support informed decision-making.
These are the results...
